Why it is Important to get Noticed on Social Platforms in 2021

Why it is Important to get Noticed on Social Platforms in 2021

Social media plays a massive role in connecting people and developing relationships. It has started proving to be beneficial to the customers as it provides opportunities to establish customer services, solve their queries and give proper solutions. As per the Data Reportal report of Jan 2021, the Social Media Usage in India is as follows: 

  • There were 448.0 million Social Media Users in India in January 2021.

  • The number of social media users in India increased by 78 million (+21%) between 2020 and 2021.

  • The number of social media users in India was equivalent to 32.3% of the total population in January 2021.

Any business that is on social media knows how important social media is for business. When it comes to marketing your brand, Instagram is considered to be a winner as it is a visual platform capturing people with visual designs. Visuals are more compelling than just the text. It is observed that 40% of customers respond to the visual content better than the written content.

Let us see, What Makes Instagram an Important Marketing Channel
The visual aspect is the number one factor of using Instagram. But still, there are other important reasons that this platform helps to be beneficial. There are a number of facts that will help us to know how important Instagram can be for your business.

  • 30% of people who use the Internet use Instagram

  • 48.8% of businesses are already active on Instagram

  • The engagement rate of Instagram is far better than Facebook, Linkedin, Pinterest, and Twitter

  • Instagram has a younger user base which contributes to more than 90% of users being under 35. As we know, the young generation is going to be the future decision-makers, it is important for your business to be present on the platform, where they spend most of their time.

Top benefits of using Instagram for your Business

The above statistics say it all. With those eye-opening statistics, let Instagram act as a gateway to your brand’s success. Some of the top benefits of using Instagram are:

  1. It builds trust among customers

Customers who are more active on social media are going to look for you. They can find you through the related hashtags, brand’s title, or the location where you are serving your business. Not finding you on Instagram could lead to bad experiences and can send them to your competitors. 

  1. It acts as a platform for visual word of mouth

When the customer is on his buying journey, he is going to review the products or services. And when he buys the products from you, there are chances that he may tag your page after buying products. When this happens, you appear in the feed of a large number of people who might end up following you.

  1. Selling products or services becomes easier

Social media plays a massive role in making a purchasing decision. Instagram allows you to sell your products online. There are chances that if the user follows you on Instagram, they are going to buy your product if they value you in the first place. The Instagram layout also enables users to navigate through your products easily. 

  1. It draws traffic to your website

Instagram gives an option of entering bio to the profile description. Linking your website on Instagram plays a major role to drive traffic to your website. Also, you can write in the caption as “link in the bio” to encourage your users to visit your website.

All the necessary information about the benefits of Instagram is highlighted here. It's time to realize the importance of Instagram for your business, start with the Instagram account journey today! Use the Instagram platform too for your business empowerment. Start the transformation today! Call us to know more!

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